For the first time ever, the Tomorrow Awards Ceremony has been integrated into the ADC Annual Awards + Festival of Art and Craft in Advertising and Design in beautiful Miami Beach. The ADC Festival inspires international creatives to reconnect with their inner artist and recommit to the craft of their work.

This year’s Festival will take place on April 7–9, 2014, headquartered at the stunning James Royal Palm Hotel. The Tomorrow Awards Ceremony will take place on April 7, the first night of the Festival, in a splashy gala you won’t want to miss!

More information on this exciting festival will be made available at very shortly.

STOCKHOLM // SWEDEN - September 19, 2013

The skies over Kägelbanan might have been grey, but the future of the creative industry could not be brighter, as the five Summer 2013 Tomorrow Awards winners were revealed at an inspiring ceremony in Stockholm.

The ceremony wasn’t only an award show; between trophy presentations there were spirited talks from individuals from different ranges of the creative spectrum such as Sara Rosengren, Associate Professor of the Stockholm School of Economics; and Tor Krussel, Head of Communications for Altor Equity Partners.


The five winner's of the evening were Akestam Holst (Sweden), Party Inc. (Japan), Loducca (Brasil), RBK Communications (Sweden), and The Barbarian Group (US).

Most of tonight’s winners were on hand to accept their prestigious trophies but Party Inc. decided to use the technology behind their winning entry to pick up their win “in person”, sending 3D-printed representations of themselves to collect their trophy.


In the middle of a lot of technology innovation, it stokes me to receive an award that is innovative but that it’s not about technology. It’s about seeing things in different ways and it’s so simple to do that, but sometimes we just look for innovation in technology. And sometimes the low or no tech can be super innovative.

Guga Ketzer – Creative Director, Loducca

Ceremony Speakers

Siavash Ghorbani

CTO & co-founder,
Siavash Ghorbani is the CTO and co-founder of Tictail. Before Tictail, Siavash worked as the tech lead of the web group at the classfieds site, one of the most trafficked web sites in Sweden. While studying design and product realization at the royal institute of technology in Stockholm, Siavash ran a consultancy firm building e-commerce platforms and developing dataware house solutions for customers, such as Swedens biggest telecom operator Telia Sonera. Siavash is passionate about technology and entrepreneurship.

Johanna Frelin

Hyper Island
Johanna Frelin is the CEO of Hyper Island, the global learning institute focusing on digital media, leadership and innovation with locations in Sweden, USA, UK and Singapore. Before joining Hyper Island in 2011, Johanna worked for several years as Director of Programme Production and Division and Unit Manager for Swedish public service television Sveriges Television, where she was responsible for the production units of drama, entertainment, youth, culture and documentaries. Johanna holds degrees in both business and communications from Stockholm School of Economics, Sweden, and Luther College. USA.

Tor Krusell

Head of Communications, Altor Equity Partners
Tor Krusell has worked more than 25 years in senior positions at major large-cap companies mainly focusing Communications, Branding and doing reputation turn-arounds. Currently he holds the position as head of communication for Altor Equity Partners, a leading Private Equity company.

Sara Rosengren

Associate Professor, Stockholm School of Economics
Sara Rosengren is an Associate Professor at the Stockholm School of Economics and a board member of the European Advertising Academy. Her research on creative brand communications has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, and Journal of Brand Management, and she is one of the forerunners of the so-called "Stockholm School of Creativity." Sara is passionate about bridging the gap between marketing academy and practice. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers, and a popular columnist in Sweden’s leading advertising industry newspaper.

Tyler Crowley

Start-up Authority & Co-host,
This Week In Startups
Tyler Crowley is a consultant to several government groups (including Stockholm) on building better startup communities. Tyler is Executive Producer of the LAUNCH Conference - one of the largest startup events globally, which takes place each year in San Francisco. Tyler is also a regular co-host of This Week in Startups - a favorite web show of entrepreneurs around the world.

Camilla Wallander

CEO Bergh's School of Communication

The ceremony wasn't only an award show; it was a continued celebration of the 50/50 initiative. Between trophy presentations there
were also spirited talks from individuals from different ranges of the creative spectrum such as Sara Rosengren, Associate Professor of the Stockholm School of Economics; and Tor Krussel, Head of Communications for Altor Equity Partners.

“This has been perhaps the best Tomorrow Awards ‘class’ since the awards’ inception,” remarked Ignacio Oreamuno, Executive Director of ADC and Founder of the Tomorrow Awards. “The Monster Judges selected a very diverse collection of winners, with all sorts of technologies — and regions of the world — represented here.”




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