Unlike other award shows, the Tomorrow Awards are category-neutral, celebrating boundary-pushing advertising creativity and use of new technology, no matter which form it takes. Besides, ideas that are truly revolutionary don't always fit snugly inside of a pre-existing award show category.

All Tomorrow Awards entries are showcased for the world to see, and are judged in two stages. The first stage is judged by the general public, while the second stage is judged by a panel of renowned "Monster Judges".