After chatting with Ogilvy Brasil's Eduardo Marques yesterday, we talk a short walk down the corridor to meet his colleague, Creative Director Rubens Filho to chat about another idea that lit up the viral charts and generated an unprecedented amount of blog posts, shares, likes, tweets and retweets when its video went online : $73,000 Bar Tab [...]

Today we head down to Brazil to catch down with Eduardo Marques, Interactive Creative Director at Ogilvy Brasil and the man behind one of the most talked about and envied ideas of the last few months : Whopper Face. [...]

I recently had the chance to be a fly on the wall at our latest Monster Judging. It was the first time I’d attended such a thing, so I didn’t really know what to expect. The room was full of very smart people, all industry leaders in their own right. Worldwide Chief Creative Officer. Global Creative [...] [...]

A Hundred Lovers, by the talented folk at Anomaly London was one of the unanimously loved campaigns from the Spring 2010 who missed out on a trophy by the slightest of margins. We tracked down creative Alfred Malmros, to chat about the making of the campaign and about Lady Gaga. [...]

After chatting about some campaigns done in very high profile places like TBWA/Chiat/Day and AKQA, today's post takes us inside Rosetta. A Princeton based agency, where we catch up with Gary Scheiner, CCO and Toni Hess, ECD to discuss their shortlisted entry Snow Day and future plans for the place that calls itself the fastest growing interactive agency in the country. [...]

This time, our trip takes us to beautiful Brazil, where we catch up with LODUCCA.MPM's Guga Ketzer and Ana Luisa André, Creative Director and Creative Executive Producer to find out the inner works behind their shortlisted campaign : Ashtray [...]

Today we catch up with Kalle Akestam, copywriter at Swedish digital magicians Åkestam Holst to chat about the very fun How Hetero? campaign that taught the whole Twitterverse a new word last fall : Heteronormativy  [...]

Beyond celebrating the best and most innovative work our industry has to offer, the Tomorrow Awards set up to let everybody know and understand the how behind every winning and shortlisted campaign. In this final of a three parts series, we [...] [...]

In this second of a three parts series, we sit down with Rob Schwartz, Chief Creative Officer of TBWA\Chiat\Day in Los Angeles to discuss one of his agency's three shortlisted campaigns : The Pepsi Refresh Project.  [...]