In Fall 2009, Forsman & Bodenfors helped furniture giant IKEA launch a brand new store in Malmö, Sweden. Although F&B is renowned for creating great new digital pieces for its clients, this time they chose to use an existing and very popular platform — Facebook — and technology — photo tagging— in a very innovative way.
They began by creating a Facebook account for Gordon Gustavsson, the General Manager of the new store. Over the course of two weeks, they added a dozen photos of in‐store showrooms filled with IKEA products. Once the first photo was posted, they announced that people were free to tag the items in the photos, and the first person to tag an item would win said item.
In no time at all, people were flocking to Gordon’s photos. By tagging the photos, they would appear on the taggers’ profile pages, links and news feeds, therefore exposing the “campaign” to all of their Facebook friends. Soon everybody was anticipating the next photo in the series, spreading the word — wittingly or unwittingly — about the IKEA promotion.
Credits: Forsman & Bodenfors, Stockholm
freddy
2 years ago
This will win gold everywhere… the best use of facebook that i have seen!