Last year Doritos had a chacter to promote their Sweet Chilli flavour in Brazil. The code was on the bad itself and go to a webcam and the site and the code comes to life.
Here is the first campaign they did for context:
This year they decided to super size him and make him a monster. How cool is this Doritos Brazil puts up the what hey say is the largest AR execution yet. They put the code on top of a building to help them promote the Sweet Chilli Doritos flavour. This is great for novelty factor alone and just the kind of thing you would expect from Doritos and really fits the image the present which is fun and a little off the wall (at least that is how I have seen them over the past several years). All I have to say is that is one big Sweet Chill monster thing and it doesn’t look to friendly but still very fun.
What do you think of it? I tend to like it because it is fun and fits the character of the brand itself. It is different and has not been done exactly this way before and continues to expand on what they have done before. Let us know on twitter via @tomorrowawards or in the comments section below.
Credit: Doritos Brazil
March 4th, 2010 → 6:24 pm @ Eric Floresca
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