So those who have used Gogle AdWords now can get a second, third and fourth chance to find their mark. The new remarketing feature means that allows advertisers to be anywhere they are within Google’s Content network.
They have also introduced search funnels which tracks searches up until a consumer clicks on an ad. This feature is about understanding the path the consumer took from when they started searching to the final one where they click on the ad. This will provide a better understanding to advertisers to see other patterns that may have been hidden from view before.
These are just the latest tools that Google is using to provide more chances for advertisers messages to find and understand their audience.
Credit: Google
March 26th, 2010 → 9:42 pm @ Eric Floresca
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