Facebook Like Button in the House via F8 (I hope the dislike button comes next)

April 22nd, 20101:04 am @ Eric Floresca


Facebook Like Button in the House via F8 (I hope the dislike button comes next)

At Facebook’s F8 Developer Conference, Mark Zuckerberg the CEO of Facebook revealed changes to the platform and how it would interact with the rest of the web. Collectively Facebook is further embedding themselves throughout the web itself. They will expand the scope of information they collects about individuals as they browse the web through greater integration with sites.

The highlight of this initiative was the addition of a “like” button. (I hope the dislike button happens bad feedback can be just as useful as good feedback) Likes are the glue that link facebook to everything else online, when you click on a like button that item gets posted to your feed and is stored as data for use later.

The systematic changes are meant to bring the facebook experience across the greater Internet. For Advertisers the access to what people like is a salivating target, combined with the personal data on people and the huge user base will have firms jumping in.

The developer policy of not storing a user’s data for more than 24 hours will be eliminated, giving them access to a wealth of data about users. This will allow companies to understand visitors to their sites who are facebook users in greater detail over time than could have been done with the time limit in place.

All the changes and more mentioned above make up what they call Open Graph. It takes the lessons learned from Facebook Connect and expands upon them. As such with this F8, the Facebook Connect branding will be retired, with its functionality just a small part of what Open Graph is about moving forward.

In the long term what this means is an even deeper integration of facebook into your web experience. In some ways it makes not having an account a detriment to what you can be exposed to through your network. Open Graph and the API will allow for sites to more deeply integrate the facebook experience onto their own.

The expansion of facebook and other social networks is deepening and ripple through how we experience the Internet. If the first decade of the millennium was the age of information with the boom of Google then the next decade is posed to be when the social web truly comes into its own. How it can be used, should be used, the limitations and implications will ripple through how we interact with information and each other. There was a lot more discussed but you can read about the rest at the links below.

The real challenge for agencies and companies will be to navigate the web of connections between people, places, devices, brands, stories, conversations, opinions, news, piracy, media, and friends in a constantly changing world and increasingly on a real time basis. All I have to say is good luck; you’re going to need it.

Here is a video from JolieODell’s youtube channel that discusses what the changes mean for users (It was also posted on Mashable here):

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Credit: Ad Age, Mashable (Links to all F8 Tagged Articles from Mashable)