Nike Grid – Letting Runners Make London Their Playground

Starting Friday, April 23rd London becomes one big game for runners all over with the Launch of Nike Grid. You can score points, earn badges, the more you run, the more points your earn in the race for the crown.

It is a game to get people running to claim their streets. They have setup phones in each area and the job of the runner is to run from one to the other, as many as you want in whatever way you want.

The video below explains the entire deal better than I could:

Here is a video of the launch of Nike Grid posted by ravijkhanna on youtube:

Credit: Nike Grid, Nike Grid (via youtube)