Twitter The Resonance Metric (One more metric to add)

Twitter’s promoted tweets will be sold on an impression-basis (CPM) early on, but this will quickly change as they move to an ROI base using their resonance metric. It is basically a quality score for tweets that measures how often a tweet is seen, favourited, responded to and so on. It takes all the ways you can see and interact with a tweet  to give it the score.

Since promoted tweets just launched, twitter is still trying to understand what the score means, and how it will work in practice. Promoted tweets are a special kind of tweet to ignore or respond to, that you will get when searching.

I wonder when it will be integrated into the twitter API, so that no matter how you use twitter the promoted tweets will follow whenever and wherever you do a search.

Cheers to a new metric to add to your list, and remember this is real time, so seeing how advertisers and consumers respond to promoted tweets will be telling. What types of brands would this work well with and who could be burned by it, if they are not careful? Thanks and let me know what you think.

Credit: Tech Crunch