Magink was founded in the year 2000 and focuses on providing full-colour digital ink displays for the Out-of-Home media market for outdoor advertising aka billboards, public information, transportation, point-of-purchase, promotions and entertainment. They are a company that competes in the large area display market whose technology is based on Cholesteric LCD technology (yeah no clue what that means) that looks like paper but with the ability to have digital content management systems.
Below is a video that showcases their technology:
With the increasing usage of digital boards this offers many interesting possibilities that could augment the way billboards are used. While that may be true, billboards are unique in their ability to be oversized andmake use of their environment which I don’t digital displays can match, hopefully they can coexist peacefully.
Credit: Magink
May 6th, 2010 → 8:22 pm @ Eric Floresca
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