How do you redesign the shoe box? That is the question Puma had and the Fuse project was their answer. A team spent nearly 2 years studying boxes and packaging looking for efficiency and green way to package their product.
What they came up with was not even a box but a special bag and a cardboard sheet.
They say that the bag uses 65% less cardboard by using a cardboard sheet to provide it’s structure.
For more on the shoe container here is what they say:
The cardboard structure is die cut from one flat piece of material and has no additional printing or assembly, thus it can be returned to the stream faster and more efficiently. The structure was created with four walls that taper in to allow for secured stacking, another important element left over from the original shoebox.
The bag is non-woven which means less work and waste (it is stitched with heat). It protects the shoes from dust and dirt in the warehouse and during shipping. The “clever little bag” is an iconic brand element upon leaving the store as it replaces the plastic shopping bag, and it is also used for shoe storage in travel suitcases. The bag is made of non-woven polyester consisting of recycled PET, and eventually is also recyclable.
Puma claims that the new design will have a green impact and save around:
8,500 tons of paper, 20 million Mega joules of electricity, 1 million litres of fuel oil, 1 million litres of water and 500,000 litres of diesel.
For a full accounting of the saving check out the blog post at the bottom of the page.
This change to packaging will mean less waste and goes to show how such changes can have a huge cumulative impact. It should be launched in the second half of 2011.
This is the next phase in their sustainability program at the Design Museum in London with a design by renowned industrial designer Yves Béhar, PUMA set new standards within the retail industry.
May 2nd, 2010 → 1:07 am @ Eric Floresca
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