The Sherwin-Williams app for the iPhone or Blackberry is a great example of an app that completely closes the loop. It works by allowing the person to capture a colour and match that to one of the 1500 Sherwin-Williams colours. It also allows you to create a custom palette or ask Sherwin-Williams what other colours are great complements.
It is an app that is very focused but immensely useful for those who are thinking about painting a room or about renovating. It gives you information about the color like the RBG and LRV values making it useful for more than just choosing a paint colour. Finally the app complete the circle by showing you where you can find your local Sherwin-Williams store. This is a functional app that helps consumers and makes it more likely they go to Sherwin-Williams for their paint needs. This is function and marketing wrapped up into one.
Credit Sherwin-Williams
October 1st, 2010 → 1:00 pm @ Eric Floresca
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