Sometimes something as simple as a change in labeling can be as much advertising as a TV spot and this is true with Heinz. With Ketchup Lovers Unite they are providing a rallying call around the brand when consumers buy a bottle of Heinz. I thought it is a interesting example of the blurring lines between advertising, the product, and social media. So have you seen this bottle in your grocery store, if so what do you think of it.
October 4th, 2010 → 9:42 pm @ Eric Floresca
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