This is the second spot for the Nissan Juke by TBWA\Toronto. It is all about a myth, creating a Legend with a new Car Brand called Juke and This is how it weathers the storm. I thought it was an interesting take on a vehicle and it is much better than the simple feature focused car ads we are used to seeing with the car just travelling down the highway. I have seen enough of those to least several lifetimes (and I know I am not alone in that sentiment).
Here are the credits for Nissan Juke Weather:
Agency: TBWA\TORONTO
Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Director: Psyop
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Visual Effects: MassMarket
Executive Producer: Christine Schneider
Producer: Leighton Greer
VFX Supervisor: Kyle Cassidy
Animation Supervisor: Dan Vislocky
PreViz Supervisor: Matt Connolly
Composite Supervisor: Shahana Kahn
Modeling Supervisor: Andy Kim
Matte Painting Supervisor: Matt Conway
Seeding: Denizen
November 15th, 2010 → 2:59 am @ Eric Floresca
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