Here is the “Juke Guy” going over the first iAd comic called Mission: Donuts. It is a game and you play through an assortment of 5 chapters that has getaways, donuts, bosses and a few hotties thrown in for good measure. If you finish the entire experience you are entered into a chance to win a Nissan Juke.
What an interesting way to use Apple’s iAd platform. It will be fascinating to see how mobile advertising and gaming merge further over the coming years though cool executions such as this.
Here it is in all it’s glory:
Ad Agency: TBWA\Chiat\Day LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Directors: Margaret Keene, Chris Adams
Creative Director: Tito Melega
Creative Director / Art Director: Chris Lynch
Associate Creative Directors: Glenn Sanders, Dylan Schwartz
Art Director: Lindsey Montague
Copywriter: Lauren Smith
January 8th, 2011 → 1:43 am @ Eric Floresca
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