THE TOMORROW AWARDS
The future is a world full of excitement and mystery, but also of uncertainty. This feeling of doubt tends to lead people and organizations into comfortable patterns, choosing familiarity and tradition over the unknown. After all, “it worked in the past” seems to be a strong indication that things will work in the future.
Yet no matter how many people stay within their comfort zones, there are always a few who dare venture into the beyond. Some fail, some succeed, but it’s the ones who do succeed who have lessons to teach us all.
Founded in 2010, the Tomorrow Awards was created with the vision of seeking out the very best work within advertising and its related industries, work that can only be created by people who experiment outside of what the world is used to building. Tomorrow Awards is not only to venerate incredible work that pushes creative and technological boundaries, but to also reveal exactly why these gems shine brighter than others. It is through this ‘celebration and education’ that the industry as a whole can learn and build and expand in fascinating new directions.
“What’s great about the Tomorrow Awards is that it’s not about now. It’s not
enough to be a beautiful solution to something… it’s got to be a flashpoint,
something we’re all going to use in the future.”
Global Creative President
Because the creative explorers that the Tomorrow Awards honors do not think in tidy boxes of “best 30 second TV spot” or “best rollover banner”, the Tomorrow Awards have done away with the myriad of categories found in most other award
shows. It’s idea versus idea, not medium versus medium or budget versus budget, and the ideas of the future do not necessarily fit inside the boxes of the present day.
“When I’m asked my opinion on the future of award shows I usually comment
that the Tomorrow Awards seem to have the right idea of how to go about it.”
The Gunn Report
THE ART DIRECTORS CLUB
The Tomorrow Awards is part of The Art Directors Club, the first organization in the world dedicated to elevating the industries of advertising, design and other commercial arts. Founded in New York in 1920, the ADC’s near century-long
mission to “connect, provoke, elevate” is in perfect synergy with the Tomorrow Awards own vision to inspire and teach the creative community.