About Us

The Tomorrow Awards is the first international awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries in visual communications. Since the very best examples of such work are those that defy standard awards-show categories, the Tomorrow Awards is category-neutral: all entries are judged together and only the most vanguard work gets awarded.

Beyond the trophies and accolades bestowed upon the winners, the Tomorrow Awards seeks to educate the industry about new technologies and the creative possibilities that come with them. To accomplish this, the entire industry is involved in the Awards’ judging process by creating the shortlist for the final rounds of judging. By choosing which entries move forward, not only is the advertising community awarding its peers, but also it is actively realizing new directions to take the creative process.

The industry is filled with so many exciting opportunities. The Tomorrow Awards will help us shine a light on them together.

The Tomorrow Awards has two unique stages of judging, designed not only to reward creative excellence but also to engage, inspire and empower the entire advertising industry.

INDUSTRY JUDGING

The first round of Tomorrow Awards judging is done by the whole industry. Anyone in the advertising industry can register, peruse and learn from entries, as well as create their own personal shortlists. Approximately 50 entries advance to the Monster Judging round.

MONSTER JUDGES

After Public Judges determine shortlisted entries, the panel of “Monster Judges” – highly respected creative professionals – selects the best of the best. Five winners receive a coveted Tomorrow Award at each of the bi-annual Tomorrow Awards ceremonies.

THE TOMORROW AWARDS

The future is a world full of excitement and mystery, but also of uncertainty. This feeling of doubt tends to lead people and organizations into comfortable patterns, choosing familiarity and tradition over the unknown. After all, “it worked in the past” seems to be a strong indication that things will work in the future.

Yet no matter how many people stay within their comfort zones, there are always a few who dare venture into the beyond. Some fail, some succeed, but it’s the ones who do succeed who have lessons to teach us all.

Founded in 2010, the Tomorrow Awards was created with the vision of seeking out the very best work within advertising and its related industries, work that can only be created by people who experiment outside of what the world is used to building. Tomorrow Awards is not only to venerate incredible work that pushes creative and technological boundaries, but to also reveal exactly why these gems shine brighter than others. It is through this ‘celebration and education’ that the industry as a whole can learn and build and expand in fascinating new directions.

“What’s great about the Tomorrow Awards is that it’s not about now. It’s not
enough to be a beautiful solution to something… it’s got to be a flashpoint,
something we’re all going to use in the future.”

Rob Schwartz
Global Creative President
TBWA\Worldwide

Because the creative explorers that the Tomorrow Awards honors do not think in tidy boxes of “best 30 second TV spot” or “best rollover banner”, the Tomorrow Awards have done away with the myriad of categories found in most other award
shows. It’s idea versus idea, not medium versus medium or budget versus budget, and the ideas of the future do not necessarily fit inside the boxes of the present day.

“When I’m asked my opinion on the future of award shows I usually comment
that the Tomorrow Awards seem to have the right idea of how to go about it.”

Emma Wilkie
Managing Director
The Gunn Report

THE ART DIRECTORS CLUB

The Tomorrow Awards is part of The Art Directors Club, the first organization in the world dedicated to elevating the industries of advertising, design and other commercial arts. Founded in New York in 1920, the ADC’s near century-long
mission to “connect, provoke, elevate” is in perfect synergy with the Tomorrow Awards own vision to inspire and teach the creative community.

ADC BOARD OF DIRECTORS

The Art Directors Club Board of Directors is a veritable ‘who’s who’ of giants with the advertising and design communities.

SPONSORS

© 2013 TOMORROW AWARDS

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Contacts

For General Inquiries
info@tomorrowawards.com

Ignacio Oreamuno
Executive Director

Eduardo Han
eduardo@adcglobal.org
Tomorrow Awards Associate

Location

106 West 29th St
New York, NY 10001
Tel: (212) 643-1440 ext.36