Here is a prototype technology that turns your skin into an input device making it effectively a touchscreen. They call it Skinput. The video explains the project way better than I ever could and this is something that has the wow factor amped up a few times. My only question when and where can I [...]

Who doesn’t like rabbits, now a robot rabbit this cute how can you say no to something like that. What the hell does a robot rabbit have to do with advertising, I just came across this and thought it would be so cool to see that in a creatives office don’t you think. It is just [...]

A few weeks back a group of Belgium agencies went on a virtual strike replacing their front pages with a letter about having upwards to 10 agencies pitching the business. There are two sides to the story the agency and the client. For agencies a lot of time and resources are used to try to [...]

When the Mercedes-Benz E-Class Sedan and Coupe they had to do in the centre of the global recession that has rocked the automotive industry to its core. This meant that TV alone would not be enough to get buyers into the showrooms and into the E-Class Sedan or Coupe. In these economic conditions  they had to go [...]

Alternate Reality is a great way of weaving fiction into the real world and Lost is a great example of a show that has done it well. On the Kayak search engine if you do a search for a one-way non-stop ticket from Sydney, Australia to LAX, Los Angeles for September 22nd, 2010 you get Oceanic flight [...]

If you found you didn’t have enough time for youtube before the CastOven will fit in between your trips to the microwave. It’s a microwave oven with a video display that can be used to watch videos, browse the Internet or play your favourite flash game. A concept by Keita Watanabe & Shota Matsuda of Japan [...]

If you have ever heard of Hotel 626, watched Super Bowl XLIV from the States you’ve come across one of their productions in some shape or form. Their latest was Crash the Super Bowl that made the people the creatives and win up to $2 million dollars in a superb example of using user generated [...]

Did you know JC Penny a department store in the US sells Jewellery. I didn’t and I am sure that many guys didn’t before beware of the doghouse. This campaign was a sequel  to that one called return to the doghouse that takes the story to its conclusion so you can see how the main character [...]

SNIFF was a public interactive projection done in New York City by Karolina Sobecka. It turned an otherwise ordinary store front window into an interactive experience. Using infrared cameras and software by Jim George they were able to create a CG dog that could dynamically respond to people in real-time. Fast actions towards the dog were [...]

You can’t say anything having to do with tablet computers without talking about the iPad. In this tablet demo by Sports Illustrated and the wonder factory we are given a hint of what’s to come through tablet devices like the iPad and others. The magazine goes from a static experience into an interactive one by fusing [...]