»Editor«

Eric Floresca  |  eric@tomorrowawards.com  |  190 posts


As curious as a cat, as gun ho as a cowboy for what technology can do and advertising can bring to the future yet to be. I also do parties if you ask nicely.

The Twitter Website Goes Media Rich

The Twitter Website Goes Media Rich

→  September 14, 2010 0

Remember when twitter used to be about text and links…from pictures to videos they used to link you to content but not have those media be on the side themselves. Well times are a changing with the ability to have images and videos from youtube be directly embedded into the website itself through the dual panel layout. [...]

YouTube Live Video – Another Shift for Online Video

YouTube Live Video – Another Shift for Online Video

→  September 14, 2010 0

YouTube has done it with U2 and the Indian Premier League and even the White House but now they are starting a new era for YouTube with live streaming. Now instead of having to tape events and put them online YouTube has started testing live video streaming. If they feature becomes a wider release then it [...]

Can Polar Bears and Cars Play Nice???

Can Polar Bears and Cars Play Nice???

→  September 12, 2010 0

Ever since hybrids have come on the scene cars have been trying to be seen as more green. The march is on for new technology that can take cars to the future. Here is Nissan’s take on creating a green car. This ad playing in the US plays off our increasing concern of what will [...]

XXX Carrots???

XXX Carrots???

→  September 10, 2010 0

The house the Bogusky built and left has come out with another off beat piece of work for a bunch of carrot farmers. What carrot farmers these are I have no clue but they look like her you can count me in for eating of the baby orange vegetable. This spot is for the sexy indulgence that [...]

It’s Amazing What Soup Can Do

It’s Amazing What Soup Can Do

→  September 9, 2010 0

Campbell just launched a new campaign in the US called “it’s amazing what soup can do” that focuses on repositioning the soup in the simple meals category. It includes the stands like television, print, radio and online and some in-store executions as well. The ads focus on how Campbell soups are a part of a healthy [...]

Old Flame for NZ Lotto via DDB

Old Flame for NZ Lotto via DDB

→  September 8, 2010 0

Sometimes you just need something funny and that is just what this is. The ad starts off as one thing carries that aspect forward and ends up somewhere else completely and that makes it a lot of fun and somewhat unexpected. I thought this was just a fun ad that make me smile.

What will you do to the bear?

What will you do to the bear?

→  September 7, 2010 0

I didn’t know what to expect when I saw a video labeled a hunter shoots a bear but this was not it. This is another example of created an interactive online video that can’t help get your attention. You must make a choice at the end of the video, pick an option to see how [...]

A Kraft Dinner Refresh

A Kraft Dinner Refresh

→  September 5, 2010 0

When was the last time you had Kraft Dinner? CP+B won the account in March for the US and instead of coming up with just a campaign they came up with an entirely new product. The product made Kraft Dinner grill friendly so that Dad’s wanted to use it. The product is currently testing as [...]

A Chocolate Formula One Car by Glass and a Half Full for Cadbury

→  September 4, 2010 0

So it has been a little quiet on the Tomorrow Awards so I am back to talk about cool campaigns and tech that are interesting or just plain fun and or innovative. Let’s get started! I love chocolate so I thought this was a great one to start off with. Everything is better when it is [...]

Free Bumpers for All (The iPhone 4 Escapade Ends)

→  July 17, 2010 0

So what was the outcome of the iPhone 4 press conference? They acknowledged the problem what was very important. The three main things they did were covered in mashable but here they are short and sweet: 1. Release an Software Update to report the signal strength more accurately. 2. All iPhone 4 Owners get a free bumper or a [...]

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