Before we let Ted Persson go, and to complete the Tomorrow Awards AA special, we had to ask him about the last of Great Works' shortlisted campaigns : Carlsberg's Where's the Party?  [...]

The house the Bogusky built and left has come out with another off beat piece of work for a bunch of carrot farmers. What carrot farmers these are I have no clue but they look like her you can count me in for eating of the baby orange vegetable. This spot is for the sexy indulgence that [...] [...]

Campbell just launched a new campaign in the US called “it’s amazing what soup can do” that focuses on repositioning the soup in the simple meals category. It includes the stands like television, print, radio and online and some in-store executions as well. The ads focus on how Campbell soups are a part of a healthy [...] [...]

Sometimes you just need something funny and that is just what this is. The ad starts off as one thing carries that aspect forward and ends up somewhere else completely and that makes it a lot of fun and somewhat unexpected. I thought this was just a fun ad that make me smile.  [...]

I didn’t know what to expect when I saw a video labeled a hunter shoots a bear but this was not it. This is another example of created an interactive online video that can’t help get your attention. You must make a choice at the end of the video, pick an option to see how [...] [...]

When was the last time you had Kraft Dinner? CP+B won the account in March for the US and instead of coming up with just a campaign they came up with an entirely new product. The product made Kraft Dinner grill friendly so that Dad’s wanted to use it. The product is currently testing as [...] [...]

So it has been a little quiet on the Tomorrow Awards so I am back to talk about cool campaigns and tech that are interesting or just plain fun and or innovative. Let’s get started! I love chocolate so I thought this was a great one to start off with. Everything is better when it is [...] [...]

After chatting with Ogilvy Brasil's Eduardo Marques yesterday, we talk a short walk down the corridor to meet his colleague, Creative Director Rubens Filho to chat about another idea that lit up the viral charts and generated an unprecedented amount of blog posts, shares, likes, tweets and retweets when its video went online : $73,000 Bar Tab [...]

Today we head down to Brazil to catch down with Eduardo Marques, Interactive Creative Director at Ogilvy Brasil and the man behind one of the most talked about and envied ideas of the last few months : Whopper Face. [...]

A Hundred Lovers, by the talented folk at Anomaly London was one of the unanimously loved campaigns from the Spring 2010 who missed out on a trophy by the slightest of margins. We tracked down creative Alfred Malmros, to chat about the making of the campaign and about Lady Gaga. [...]