TOMORROW: You were shortlisted in the last Tomorrow Awards for Human Jukebox. How did that project come to life? ANDREAS: The brief was to launch Pause’s new custom made sound systems, which is a kind of multi room, all media solution. Since the tech savvy target group is hard to impress, there was no easy way, no [...] [...]

TOMORROW: What’s the mysterious story behind your photo? STEVE: Huh? There’s no mystery. The camera didn’t have a “red-eye reduction” feature…red-eye appears in the eyes of humans, and animals, that have no tapetum lucidum. But I digress. Are you saying I look like a monster? Isn’t that the point? TOMORROW: What’s one innovation in advertising you’d like [...] [...]

Judging to be held in New York in November 2011 Montreal, Canada (September 15, 2011) The Tomorrow Awards – the global celebration of the future of advertising, is proud to announce the Monster Jury for the Summer 2011 Semester. Led by Chairman Robert Wong, Executive Creative Director of Google Creative Lab, the Monster Jury will select [...] [...]

Rei Inamoto is the Chief Creative Officer of AKQA and served as the Tomorrow Award’s first Chairman. Tomorrow: You’ve been a judge at a lot of award shows, what did you find different about Tomorrow Awards? Rei: The biggest difference is that Tomorrow Awards has no categories. When Ignacio first asked me to Chair the inaugural year [...] [...]