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What is layar? It is a a mobile browser that makes the invisible visible. It comes pre-installed on the Samsung Galaxy S smartphone (Hands-on by PC World here) which runs Google’s Android OS and will be coming to Europe, North America, Latin America, Australia, and Asia soon. The concept was based on the sci-fi novel Rainbows [...] [...]

It wouldn’t be Apple it  they didn’t name their products “i” something and now here they come with what rumours are saying will be called “iAd”. This is their new personalized mobile advertising platform that will be launched on April 7th. The platform is believed to be built on top of Quattro, the mobile advertising developer [...] [...]

Float4 Interactive is a creative technology firm that uses their expertise for entertainment, advertising and design applications to create displays that cannot be denied. The video below shows an interactive screen that simulates smoke that is reactive to the person. It uses motion detection and an understanding of fluid dynamics to create realistic multimedia simulations that [...] [...]

What does it say when Lady Gaga hits 1 Billion video views as a brand, as entertainment. Well According to Mashable and the video analytics company Visible Measures she is the first artist to enter the billion video view club with three music videos in the 100 million club putting her at a billion video views. All I got [...] [...]

Many brands have been reluctant to partake in social media because of the lack of control. Publicis Mojo’s Australian Chief Creative Officer Craig Davis decided to create the first ever brand centric social media site done during his own time with funded my himself and private backers. The mission is help people make better choices regarding brands and [...] [...]

So those who have used Gogle AdWords now can get a second, third and fourth chance to find their mark. The new remarketing feature means that allows advertisers to be anywhere they are within Google’s Content network. They have also introduced search funnels which tracks searches up until a consumer clicks on an ad. This feature [...] [...]

Here is another 3D holographic display solution and the difference is that in this implementation physical objects and virtual elements can come together to create a unique experience that is better than either an object or graphics could do by themselves. The ball you see in the video below is a real physical object that you [...] [...]

Here is a promo video made by Flash in the Can or FITC whose mission is to inspire, educate, challenge and connect through events around the globe as a promo for their upcoming event in April. It shows a future where advertising was killed, dead as in never coming back. It is fun, a little [...] [...]

Here is a video that was posted on youtube about the first augmented reality t-shirt. The t-shirt is the first ever wearable magazine and uses augmented reality to project a cool 3-D game of virtual rock, paper scissors using your computer and a webcam. It was done by T-Post Magazine. Credit: T-post  [...]

If video games do one thing right it’s that they immerse players in an entire game world. When hours pass feel like minutes then you know that they’re engaged. This is the perfect environment to bring the players further into the experience by making them a part of the experience. Currently Microsoft’s in-game advertising firm Massive [...] [...]