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The Summer 2011 Tomorrow Awards Conference and Ceremony in Amsterdam was a great success, featuring presentations by top speakers including TAXI Chairman Paul Lavoie, AKQA Amsterdam ECD Nick Bailey, Sid Lee President Jean-Francois Bouchard and Anomaly's Carl Johnson. Our Public Judges narrowed down the entries and our Monster Judges selected five entries that represent the future of the advertising to win a Tomorrow Award, given out in Amsterdam at the event. Check out the photos of the evening, held at Pakhuis de Zwijger and attended by the industry's best.  [...]

TOMORROW: You were shortlisted in the last Tomorrow Awards for Human Jukebox. How did that project come to life? ANDREAS: The brief was to launch Pause’s new custom made sound systems, which is a kind of multi room, all media solution. Since the tech savvy target group is hard to impress, there was no easy way, no [...] [...]

TOMORROW: What’s the mysterious story behind your photo? STEVE: Huh? There’s no mystery. The camera didn’t have a “red-eye reduction” feature…red-eye appears in the eyes of humans, and animals, that have no tapetum lucidum. But I digress. Are you saying I look like a monster? Isn’t that the point? TOMORROW: What’s one innovation in advertising you’d like [...] [...]

Judging to be held in New York in November 2011 Montreal, Canada (September 15, 2011) The Tomorrow Awards – the global celebration of the future of advertising, is proud to announce the Monster Jury for the Summer 2011 Semester. Led by Chairman Robert Wong, Executive Creative Director of Google Creative Lab, the Monster Jury will select [...] [...]

Rei Inamoto is the Chief Creative Officer of AKQA and served as the Tomorrow Award’s first Chairman. Tomorrow: You’ve been a judge at a lot of award shows, what did you find different about Tomorrow Awards? Rei: The biggest difference is that Tomorrow Awards has no categories. When Ignacio first asked me to Chair the inaugural year [...] [...]

Trevor Coleman is the CCO of InteraXon, a company specializing in the exploration of commercial uses for mind-computer interfaces. TOMORROW: Mind-Machine interface seems to be the next logical step after gestural and voice interface, but both of those technologies are still in their relative infancy. How would you characterize the current state of thought-interface technology? TREVOR: The [...] [...]

With thousands of blogs to read and a million Twitter opinions on what the next hot new technology trend is, it’s nearly impossible to keep track of emerging technologies and how successful their adoption rates are. Thankfully, Gartner regularly releases what’s called the Hype Cycle. Plotted against the axis of visibility vs time, technologies are introduced [...] [...]

TOMORROW: It would be easy to say that the idea for 4th Amendment Wear came from the headlines, but how did it all start? Tim Geoghegan: Well, just about every creative I know walks around and jots down notes and ideas that they have but never actually develop.  About a year ago, I was going through a [...] [...]

When the Tomorrow Awards were first conceived, the intention was not to have a formal award show, much less a traveling caravan on future trends. But we quickly realized that social media is no substitute for an inspiring speaker, or the 2am conversations over cocktails that can give birth to new ideas and friendships. So with [...] [...]

If you live near Los Angeles, Chicago or New York, we’re coming to you! Tomorrow Awards is proud to present After Tomorrow – a series of informative and casual gatherings (over drinks!) where guests can learn the stories behind many of the Tomorrow Awards winners, as well as of the technologies that brought these ideas to [...] [...]