Here is a video by Spy Films in Toronto, Canada that I just saw and had to share. It starts of quiet and builds the wonder and the punches it with excitement and awe. I hope you enjoy a little peak at Toronto for today.  [...]

So we all know that Chuck Norris can kick our butts and take names like nobody’s business and that is a reputation that following him around the world. In this T-Mobile ad see how they take advantage of that fact in hilarious ways. The spot was done by Saatchi-Saatchi.  [...]

We are proud to announce the latest contributor of wit and wisdom to the Tomorrow Awards Magazine : the illustrious Ernie Schenck. Renowned as a top-level freelance creative director and consultant, and famous in the blogosphere and in the pages of Communications Arts that have words instead of pictures, Ernie will be gracing Tomorrow Awards [...] [...]

This is the second spot for the Nissan Juke by TBWA\Toronto. It is all about a myth, creating a Legend with a new Car Brand called Juke and  This is how it weathers the storm. I thought it was an interesting take on a vehicle and it is much better than the simple feature focused car ads we [...] [...]

We are proud to announce the latest contributor of wit and wisdom to the Tomorrow Awards Magazine : the illustrious Ernie Schenck. Renowned as a top-level freelance creative director and consultant, and famous in the blogosphere and in the pages of Communications Arts that have words instead of pictures, Ernie will be [...] [...]

A Funny ad for DIRECTV and I love the Dogs at the start of it. Credit: YouTube  [...]

So AR seems to be everywhere these days and here is another campaign that makes the Kit Kat wrapper part of the experience. I do like the song though and I think that it is interesting that stuff like this is being done but I wonder what else can be done with AR that we [...] [...]

Sometimes something as simple as a change in labeling can be as much advertising as a TV spot and this is true with Heinz. With Ketchup Lovers Unite they are providing a rallying call around the brand when consumers buy a bottle of Heinz. I thought it is a interesting example of the blurring lines [...] [...]

The Sherwin-Williams app for the iPhone or Blackberry is a great example of an app that completely closes the loop. It works by allowing the person to capture a colour and match that to one of the 1500 Sherwin-Williams colours. It also allows you to create a custom palette or ask Sherwin-Williams what other colours [...] [...]

Everyone has played with LEGOs and who hasn’t thought about what it would be like to create your own LEGO set. Well here is the ultimate customization experience for you called “Design by me” it allows you to do just that. You can create your own set, whether you are 7 years old or 35 [...] [...]