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After talking to Great Works' Ted Persson in Stockholm about the Absolut Drinks Initiative yesterday, we now switch our focus to another shortlisted Absolut campaign done in collaboration with superstar movie director Spike Jonze : I'M HERE [...]

Beyond celebrating the best and most innovative work our industry has to offer, the Tomorrow Awards set up to let everybody know and understand the how behind every winning and [...] [...]

Sometimes you just need something funny and that is just what this is. The ad starts off as one thing carries that aspect forward and ends up somewhere else completely and that makes it a lot of fun and somewhat unexpected. I thought this was just a fun ad that make me smile.  [...]

I didn’t know what to expect when I saw a video labeled a hunter shoots a bear but this was not it. This is another example of created an interactive online video that can’t help get your attention. You must make a choice at the end of the video, pick an option to see how [...] [...]

When was the last time you had Kraft Dinner? CP+B won the account in March for the US and instead of coming up with just a campaign they came up with an entirely new product. The product made Kraft Dinner grill friendly so that Dad’s wanted to use it. The product is currently testing as [...] [...]

So it has been a little quiet on the Tomorrow Awards so I am back to talk about cool campaigns and tech that are interesting or just plain fun and or innovative. Let’s get started! I love chocolate so I thought this was a great one to start off with. Everything is better when it is [...] [...]

After chatting with Ogilvy Brasil's Eduardo Marques yesterday, we talk a short walk down the corridor to meet his colleague, Creative Director Rubens Filho to chat about another idea that lit up the viral charts and generated an unprecedented amount of blog posts, shares, likes, tweets and retweets when its video went online : $73,000 Bar Tab [...]

Today we head down to Brazil to catch down with Eduardo Marques, Interactive Creative Director at Ogilvy Brasil and the man behind one of the most talked about and envied ideas of the last few months : Whopper Face. [...]

I recently had the chance to be a fly on the wall at our latest Monster Judging. It was the first time I’d attended such a thing, so I didn’t really know what to expect. The room was full of very smart people, all industry leaders in their own right. Worldwide Chief Creative Officer. Global Creative [...] [...]

A Hundred Lovers, by the talented folk at Anomaly London was one of the unanimously loved campaigns from the Spring 2010 who missed out on a trophy by the slightest of margins. We tracked down creative Alfred Malmros, to chat about the making of the campaign and about Lady Gaga. [...]