What do you say about the future? The time has come, 4 years of waiting, 4 years or preparation, 4 years of anticipation for the players to carve their name in the history books. This is how Nike is getting started as we gear up for the beautiful game coming this June which is just days [...] [...]

Starting Friday, April 23rd London becomes one big game for runners all over with the Launch of Nike Grid. You can score points, earn badges, the more you run, the more points your earn in the race for the crown. It is a game to get people running to claim their streets. They have setup phones [...] [...]

Were you ever asked if you had soul or sole? Can you make music? Here is someone doing both with Nike’s Free Run+ shoe. In this clip Hifana does a live performance with the Nike shoes as his controllers. The way it works is that when he bends the sole of the shoe he can [...] [...]

The self imposed exile of Tiger Woods from gold ended last Thursday with his return to the Masters. His press conference on Monday has been long overdue and started the road forward for Tiger Woods. In the world of sponsorships he was the billion dollar man, the basis of Nike golf’s fortunes, and they reintroduced [...] [...]

On January 14th, 2010 Nike released True City, an iPhone app that brought the cool insights of Nike Insiders of 6 European Cities. From the best digs to what happens when the sun sets these people pride themselves with being in the know of what happens in their cities. The app isn’t just a digital [...] [...]

Who does it better than Nike? They were listed as one of Fast Company’s most innovative firms at number 13 on the list with the likes of Hulu at #11, Netflix at #12 and Intel at #14 just a few weeks ago. They have made their most passionate and coolest customers into designers. This is a shot [...] [...]