If you have ever heard of Hotel 626, watched Super Bowl XLIV from the States you’ve come across one of their productions in some shape or form. Their latest was Crash the Super Bowl that made the people the creatives and win up to $2 million dollars in a superb example of using user generated [...] [...]

Did you know JC Penny a department store in the US sells Jewellery. I didn’t and I am sure that many guys didn’t before beware of the doghouse. This campaign was a sequel  to that one called return to the doghouse that takes the story to its conclusion so you can see how the main character [...] [...]

For a child, nothing beats the excitement of arriving home and opening up a new toy youʼve just purchased. However, with everybodyʼs beloved LEGOs, that excitement is postponed  [...]