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adidas Basketball All-Star Weekend
Through a YouTube partnership, adidas innovated the YouTube player with new video functionality so fans could engage with never before seen video of Dwight. In one film they could control his vertical via a video based gaming experience, or watch him attack the rim from multiple angles by toggling the arrow keys as the video played. To reward fans for sharing the videos, a unique player bar was developed to unlock more Dwight video content based upon view count.

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