Tomorrow Awards - Fiat eco:Drive

Entry submitted by

by AKQA

Website: akqa.com
Country: UK

About Entry

Credits:
AKQA Fiat eco:Drive team:

Chief Creative Officer - James Hilton
Group Creative Director - Nick Turner
Associate Creative Director - Chris Williams
Art Director - Richard Baxter
Senior Copywriter - Andy Cutbill
Proofreader - Rebecca Keys
Group Account Director - Livia Bernardini
Account Director - Bonnie Boodram
Senior Account Manager - Elisabeth Pinto
Lead Creative Developer - Rick Williams
Senior Creative Developer - Harald Krefting
Senior Creative Developer – James Hay
Technical Account Director - Miriam Healy
Technical Manager - Stuart George
Head of Technical Architecture - Neville Kuyt
Technical Architect - Adam Creeger
Quality Assurance Analyst - Martin Harlow
Strategic Planner - Paul O’Neill
Senior User Experience Architect - Alison Rushworth

Client information:

Name: Luis Cilimingras
Job title: Director of Digital Marketing
Company: Fiat Group Automobiles (FGA)

Web Links:
www.fiat.com/ecodrive

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Fiat eco:Drive

eco:Drive is an innovative application that uses real driving data to encourage an eco-friendly way of driving. It analyses your driving style and advises you how to increase your fuel efficiency, saving you money and CO2. An industry-leading concept, eco:Drive has evolved with feedback from the very drivers who use it.

eco:Drive is available across 11 Fiat models, including CNG (compressed natural gas) cars and trade vehicles, in nine languages. A version has also been developed for fleet managers, helping them to monitor the efficiency of their vehicles.

More than 100,000 drivers have downloaded the app, saving 3,000 tonnes of CO2 so far.