Tomorrow Awards - Workopolis, Work from Home Day

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by Zulu Alpha Kilo

Website: www.zulualphakilo.com
Country: Canada

About Entry

Credits:
Agency: Zulu Alpha Kilo
Client : Workopolis
Creative Director: Zak Mroueh, Joseph Bonnici.
Writer: George Ault
Art Director: Simon Au
Designer: Jamie Mageau
Account Supervisor: Dic Dickerson
Clients: Gabriel Bouchard, Mario Bottone, Jennifer Posnikoff, Leanne Kirkby, Peter Harris
Public Relations: Environics Communications
Public Relations Team: Josh Cobden, Cameron Bishop, Amy Greenshields, Kristen Marano, McKenna Wild
Digital Production: 58Ninety
Digital Project Lead: Cam Finlayson

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Workopolis, Work from Home Day

Workopolis is Canada’s biggest online job site, but it had very little social media presence. Their existing Facebook group only comprised of 1,000 supporters. So what did we do? We made Workopolis the champion of a National Work From Home Day for Canada.

We kicked things off by re-positioning the existing Workopolis Facebook Fanpage as the hub for National Work From Home Day. The idea caught fire in the social media landscape and Canadians from across the country soon joined in. In just five months Workopolis went from having 1,000 supporters to having over 65,000.

This is the first social media campaign in Canada to reach parliament. If we are successful, it will result in a National Work From Home day for Canada.