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Workopolis, Work from Home Day

Workopolis is Canada’s biggest online job site, but it had very little social media presence. Their existing Facebook group only comprised of 1,000 supporters. So what did we do? We made Workopolis the champion of a National Work From Home Day for Canada.

We kicked things off by re-positioning the existing Workopolis Facebook Fanpage as the hub for National Work From Home Day. The idea caught fire in the social media landscape and Canadians from across the country soon joined in. In just five months Workopolis went from having 1,000 supporters to having over 65,000.

This is the first social media campaign in Canada to reach parliament. If we are successful, it will result in a National Work From Home day for Canada.

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