We decided to treat Diesel’s new catalogue as a medium where we could showcase people as well as the clothes. So we created an interactive music video launching a new artist, and the careers of another 99 people starring in the video. With a stop motion technique you can pause the video at any time and explore all the clothes worn and find out more about the people. We tagged every item of clothing and linked it directly to Diesel's e-commerce and every person, linking to their social media profiles where they promoted their talents and creativity.