With no brand name, identity or packaging, we were tasked with introducing a rare type of Caribbean coffee bean into Canada. Playing off this exclusivity, as well as the addictive nature of the product itself, we turned what most already consider their #1 vice into a high-end drug: Black Sunshine.

The coffee was made available through an interactive, first-person e-commerce experience that immerses you in the coffee underworld allowing you to purchase your favorite morning drug straight from the dealer. Sold exclusively in kilo format, packaging was designed to resemble a brick of narcotics delivered straight to your door.

Visit the dealer, check out the product and complete the deal. But be careful: patience is limited and those guns are loaded.