With Telenor’s mobile services you can work wherever and whenever you want. As a challenger to Sweden's dominating and government owned telecom operator, we need to be more daring, different and inspiring in everything we do.

Instead of just talking about the possibilities of working wherever you want, we decided to show it. So we turned billboards and other unexpected places into fully functioning offices and invited executives, artists, writers and companies, both unknown and well known, to work there for up to a week.

42% of all telecom buyers in companies in Sweden's largest business regions observed the campaign. Never before have so many of them, 35%, been interested in knowing more about Telenor’s services.