100 old things for 100 new ideas

Challenge: Försäkringskassan, the Swedish Social Insurance Administration, suffered from a reputation of being old fashioned and bureaucratic. Our job was to make people understand that Försäkringskassan listens and are up for real change.

Solution: We invented a campagin called “100 old things for 100 new ideas”. Försäkringskassan simply traded 100 old things from their offices for the 100 best new ideas on how to improve their services.

Result: Försäkringskassan not only shaped up both their office spaces and their services, they managed to create a nation wide positive buzz for the first time ever.