Tomorrow Awards - Temporary housing allowance

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by Garbergs Reklambyrå AB

Website: http://www.garbergs.se
Country: Sweden

About Entry

Credits:
Sebastian Smedberg - Ad, Johanna Reis - Copywriter, Petter Ödeen - Creative Director, Josephine Fahlstedt - Ad assistent, Charlotte Lundquist - Production Manager, Lars Staffas - Account Supervisor, Karin Roberts - Graphic Design

Clients: Inger Dunér, Sandra Gustafsson

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Temporary housing allowance

Temporary housing allowance

Objective
Försäkringskassan manages Swedens social insurance programs. They wanted to inform students about Housing Allowance.

Concept
A never ending campaign that contributes to students households. We screenprinted information about how to apply for a housing allowance on furniture, that were placed in student dorms. Students are encouraged to walk of with the furniture at any time.

Target Audience
Students.