Tomorrow Awards - Ruffles- Feeding Frenzy

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by Juniper Park

Website: www.juniperpark.com
Country: Canada

About Entry

Credits:
Partners, Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Digital Creative Director: Stephen Bennett
Copywriter: Laurent Abesdris
Art Director: Derek Blais
Designers: Eugene Bak & Sean Morgan
Broadcast producer: Wendi Marchioni
Digital Producer: Bethanne Clark

Video Production Company: Sugino Studio
Director: Finn O’Hara
Director/Director of Photography: Shin Sugino
Executive Producer: Andy McLeod
Animal Wrangler: Jim Lovisek

Video Post Production Company: Relish
Editor: Chris Murphy
Editor: Shiv Harrilal
Executive Producer: Kate Bate
Visual Effects Company: 567VFX

Web Links:
http://www.interactiveentries.com/ruf...

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Ruffles- Feeding Frenzy

Ruffles introduced their new chip flavors by offering Facebook fans 99¢ off a 99¢ bag. Once fans grabbed their bag, they dove into the Ruffles® Feeding Frenzy, a weeklong web serial that featured real-life piranha living in a custom-built underwater bachelor pad. Every day at 3pm, we started a frenzy by feeding the fish our mantastic chip ingredients like chicken wings, beef and cheese. Did they like their tasty snacks? You bet your ass they did.