GRAACC is a hospital that offers free treatment to children and adolescents with cancer. And in order to continue its work, GRAACC needs to raise donations each month.
But how to disseminate this work and stimulate more and more people to donate? By inviting people and companies to join the Donate Your Website campaign. On April 8th, those that visit the donated websites URL would be redirected to www.graacc.org.br. Surprised, the visitor would learn more about the campaign and would be one click away from donating US$ 5.00 or more. The campaign was disseminated via news websites, Twitter and blogs. To donate a URL, user would simply include a line of JavaScript in the source code of a website or blog. The repercussion was great and over 400 websites and blogs were donated to GRAACC.