To launch Mini Bis Chocolate, mini-cocoa seed were distributed as a gift to users of the game Happy Harvest – like Facebook's FarmVille - the most successful application on Orkut (the largest social network in Brazil).
48 hours later, the surprise: the seeds turned into Chocolate Trees where pots of Mini Chocolate Bis sprouted. Chocolate can be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one."