View video: http://www.nikeshout.com/case-study

90 min matches.
20 seconds per message.
If you can’t do the sums that’s over 400 messages per game.

Nike daily conversation trend on Facebook and Twitter grew 58%.
55% increase in Facebook ‘Likes’ from 360K to 560K.
24,000 Comments on one Facebook post.
Nike ran out of jerseys to sell.

Even famous players like Cesc Fabregas and Rio Ferdinand showed their support.

Twitter:
twitter.com/NikeIndonesia
twitter.com/NikeMY
twitter.com/NikeSingapore
twitter.com/NikeFootballTH

Facebook:
on.fb.me/ shoutindonesia
on.fb.me/ shoutmalaysia
on.fb.me/ shoutsingapore
on.fb.me/ shoutthailand

Gone around the world at:
- Lique 1, France.
- The American Football League.
- Asian Football Federation Cup.
- Upcoming Nike sponsored sporting events.