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Nike The Film Room
At the inaugural World Basketball Festival—a four-day celebration of the performance and culture of the game—held at Harlem’s famous Rucker Park, Nike let kids practice and learn signature moves from NBA pros. Kevin Durant, Rudy Gay, Andre Iguodala, and Deron Williams were on site at the Film Room to teach kids proper form and technique.

Using a combination of green screen technology, HD cameras, and a custom-built computer program to analyze the footage, The Film Room deconstructed the kids’ movements frame-by-frame, second-by-second, separating the player with the ball from the background.

After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves. The experience was captured on film as well. The custom video of the participant was uploaded to their “Ballers Résumé,” a new feature that gives players store photos and videos of their game to share with friends, players, and coaches.

Nike Film Room gave kids an experience they would never forget and the coolest memento: their very own Nike poster.




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