The world's first smile-activated ice cream vending machine offers an exciting new way for consumers to buy ice cream and simultaneously, a revolutionary brand experience. We incorporated the global brand positioning of Unilever's "Share Happy" brand message while encouraging people to share a smile instantly through social media, creating a memorable experience for users that differentiates itself from traditional advertising campaigns. The "Share Happy" vending machine - "an ice cream van for the digital age" - is an industry-leading innovative brand experience and part of Unilever's new ice cream mission to encourage people everywhere to share life's small moments of happiness. By combining facial recognition, 3G technology and social media, we created a groundbreaking brand experience across channels.