Tomorrow Awards - MINI: Vending Machine

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by Taxi 2

Website: www.taxi.ca
Country: Canada

About Entry

Credits:
CREATIVE CREDITS
CLIENT: MINI CANADA
PRODUCT OR SERVICE: THE 2011 MINI R5X
CREATIVE DIRECTOR: LANCE MARTIN
WRITER: ALANNA NATHANSON
ART DIRECTOR: JEFF MACEACHERN
AGENCY PRODUCER: HANNA BRATT, SAM BENSON
PRODUCTION:
– ANIMATION: HATCH STUDIOS
– INTERACTIVE: FOURTH WALL
– MOBILE MARKETING: MYTHUM
– PROJECTION COMPANY: THE MEDIA MERCHANTS
ACCOUNT MANAGER: TINA TIEU
MEDIA: MEDIA EXPERTS

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MINI: Vending Machine

The MINI Vending Machine is the largest ever fully-interactive night projection in Canada which showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.
Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive to the bottom in a fun animation. As the animation plays, a personalized-response SMS message is dispatched to the participant.