Tomorrow Awards - Philips Parallel Lines - Tribal DDB Amsterdam/ DDB London

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by Tribal DDB Amsterdam/ DDB London

Website: www.tribalddb.nl
Country: The Netherlands

About Entry

Credits:
DDB Worldwide
Neil Dawson , Chief Creative Officer

DDB London
Sam Oliver, Copywriter
Shishir Patel, Art Director
Neill Robb / Zoe Hinckley, Account
Lucinda Ker / Natalie Powell, TV Producers

DDB Amsterdam
Sandra Krstic, Account

Tribal DDB Amsterdam
Chris Baylis, Digital Creative Director
Joey Duis, Digital Planner
Mike Hambleton, Digital Head of Art
Iain Robson / Antonio Costa, Digital Art Directors
Ben Blench, Digital Copywriter
Christine van Rossum, Interaction Designer
Robert Northam / Nelleke van der Maas, Digital Designers
Jan-Willem Penterman, Technical Lead
Jeroen Jedeloo / Jolly Banerjee, Digital Producers

Web Links:
www.inzending-award.nl/tomorrow/paral...

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Philips Parallel Lines

Parallel Lines: five directors from Ridley Scott Associates each produced an entirely different short film, based on the exact same six lines of dialogue, demonstrating the cinematic capabilities of Philips TVs. The campaign was promoted in the same way a film studio would present their latest release; with trailers, movie posters, cinematic banners and premiere-style screenings both offline (e.g. BAFTA) and online on Facebook. On YouTube, aspiring filmmakers submit their films based on the same dialogue to be judged by Ridley Scott. All traffic is directed to the Parallel Lines website to experience the five films.