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Philips Parallel Lines
Parallel Lines: five directors from Ridley Scott Associates each produced an entirely different short film, based on the exact same six lines of dialogue, demonstrating the cinematic capabilities of Philips TVs. The campaign was promoted in the same way a film studio would present their latest release; with trailers, movie posters, cinematic banners and premiere-style screenings both offline (e.g. BAFTA) and online on Facebook. On YouTube, aspiring filmmakers submit their films based on the same dialogue to be judged by Ridley Scott. All traffic is directed to the Parallel Lines website to experience the five films.

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