To launch Volkswagen’s newly redesigned Polo and connect with young drivers seeking a stylish yet intelligently built car, our campaign positions its drivers as “dedicated followers of no one”.

To engage with these ‘independent thinkers’, we created a fun and interactive microsite that allows the user to choose their own pathway when exploring the new Polo’s features. The site also includes interviews showcasing other “dedicated followers of no one” – young Australian pioneers in their respective fields, including aerialist and trapeze artist Tami Dawson, pyrotechnics expert Allan Spiegel, interior designer Paul Kelly, who was recently awarded Venue Design of the Year, and Flipsters, the young design duo behind the innovative "Flipster" shoes.