Born from a partnership between Intel and Vice, The Creators Project is a global network dedicated to the celebration of creativity, culture and technology. At a time in the history of the arts where digital technology has revolutionized distribution, democratized access, and re-imagined the scope and scale with which an artist can create a vision and reach an audience, The Creators Project is a new arts and culture channel for a new world.
On one hand, it’s a modern day media channel continually identifying and celebrating the work of visionary artists wherever they are. On the other hand, it’s a content creation studio, an arts initiative of sorts that facilitates the production and dissemination of new work with these artists along with collaborations between artists from a variety of creative disciplines.
The project includes a vast collection of artists, designers, musicians, and filmmakers who are using technology to push the bounds of creative expression. To date, there are more than 100 Creators involved, hailing mostly from seven countries (United States, United Kingdom, Germany, France, Brazil, South Korea and China) along with other artists from around the world.
The distribution of the content takes place at www.thecreatorsproject.com, via a variety of other media including television, mobile, print, and an event series that began rolling out in cultural centers around the world in 2010. The series began in New York City with a collection of curated artworks, films, panel discussions and live performances from artists all around the world. The series then moved to London, Sao Paulo, and Seoul, culminating in Beijing with an unforgettable 3-day exposition.
Globally, these social-media infused events attracted 30K attendees and triggered press coverage by more than 1,500 international, online news sources comprising of: CNN, Pitchfork, BBC, Wired, MTV Brazil, Huffington Post, NPR, Rolling Stone, The Guardian, Vanity Fair, W, Dazed, Vogue China, Bazaar, Interview, USA Today, Wall Street Journal, South Korea Elle.
For just US, UK and BR events alone, 100K users registered online to attend. And, the launch event generated one of the website’s highest traffic days to date.
The website includes in-depth editorial – a combination of profiles and documentaries, a daily blog, and event coverage. In just seven months, the site has attracted 12MM unique visitors and 55MM video views.
In just one year, Intel had significant increases in brand relevance, awareness and opinion amongst global youth exposed to The Creators Project.