Tomorrow Awards - DieHard Battery vs. Gary Numan

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by Y&R Chicago

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Country: USA

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Credits:
Agency: Y&R Chicago

CCO: Ken Erke
ACD/CW: Todd Taber
ACD/AD: Jamie Overkamp
Exec. Producer: Brian Smego
Producer: Luke Rzewnicki, Jayson Miller
Director: James Frost
Production Company: Zoo Film
EP: Gower Frost
Line Producer: Sam Khazaeni
Experiential Design Company: Synnlabs
Editorial Company: Optimus Chicago
Producer: Tracy Spera
Editor: Ruben Vela
Assistant Editor: Jill DeBiase
Colorist: Craig Leffel
Audio Engineer: Joel Anderson
Music: Beta Petrol

Web Links:
www.youtube.com/watch?v=vktqUM0VDtU

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DieHard Battery vs. Gary Numan

How do you follow the success of over 850,000 YouTube views for a viral video featuring a DieHard battery and web sensation Reggie Watts? You use a DieHard battery to power 80’s new wave music icon Gary Numan, his keyboards, lights and 24 cars.
Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.