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THINK
Every day, advertising agencies preach to their clients about taking risks and being unconventional. But how often do agencies actually practice what they preach? To promote the launch of the new agency, Zulu created the Think project. Eight interdisciplinary thinkers from the agency and two journalists crammed into a 9’ X 14’ box in Dundas Square. They wanted to test-drive the agency’s philosophy of “Collaboration equals Creativity” and expose Zulu Alpha Kilo’s creative process for all to see, live on the streets.

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