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Where's the Party by Carlsberg
‘WHERE’S THE PARTY?’ Summer ’09 Edition was the first version of Carlsberg’s integrated brand utility platform, launched in the Summer of ’09, in Scandinavia. Based on the insight of that most people live mobile and slightly unplanned lives during the summer time, we wanted to provide people with a tool that helps people get the most out of their summer. The platform consisted of an utility component, an event component and an advertising component.

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