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Women For Sale
Every year, around 2 million people are involved in human trafficking, the second biggest organized crime in the world. A branded store offered women for sale in one of the busiest shopping centers in Tel Aviv. The women wore price tags with details and measures. A minisite was created where users could "purchase" women. In addition we collaborated with the comparison site, zap.co.il, and created new category: "Women Comparisons". More than 100 countries covered the story worldwide.

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