Tomorrow Awards - Women For Sale - Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

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by Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

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Country: Israel

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Credits:
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael, Oren Meir
Art Director: Gil Aviyam
Executive Creative Director, Branding: Zeev Ravid
Designer, Branding: Gilad Boby
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Manager: Lia Gat
Head of Strategic Planning: Yoni Lahav
Planning Director: Vered Golan
Planner: Ayelet Esformes
Agency Producer: Marina Akilov, Shira Robas, Sigal Nugasy
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Art Director: Dan Kashani
Interactive Copywriter: Liron Ben Yakov
Interactive Client Director: Amichay Kattan
Interactive Account Manager: Gadi Margulian
Interactive Studio Manager: Lena Feldman
Programming: Roman Rozanov
Design: Ofri Aizenberg
Comparison site: zap
Dislike petition: Guy Dayan: YouTube artist & producer

Meishav Manager: Ziv Yom-Tov
Production Company: Eyal Naor EXP
Director: Roy Shalem
Photography: Eyal Nevo, Uriel Sinai... more ⇓

Web Links:
http://yri.co.il/e/2011/01/atzum/reset/

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Women For Sale

Every year, around 2 million people are involved in human trafficking, the second biggest organized crime in the world. A branded store offered women for sale in one of the busiest shopping centers in Tel Aviv. The women wore price tags with details and measures. A minisite was created where users could "purchase" women. In addition we collaborated with the comparison site, zap.co.il, and created new category: "Women Comparisons". More than 100 countries covered the story worldwide.