Tomorrow Awards - Reality Billboard - Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

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by Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

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Country: Israel

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Credits:
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach
Account Manager: Daphna Tsror, Aileen Tito
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producer: Shira Robas
Photographer: Menachem Reiss

Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger, Dan Kashani
Interactive Project Manager: Amichay Katan
Interactive Account Manager: Gadi Margulian
Programming: Tapuz: Elad Levy, Uri Tzeztik

Production Company: POV
Director: Shahar Segal
Event Production: Kuperman Productions
PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)

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Reality Billboard

What we created: a new media format, original content and a reality game.
To connect with a younger audience YP turned from a listing service to a content provider. Reality Billboard is a social reality game inside a giant YP billboard. The 2 top reality show winners (Survivor-Winner VS the Big-Brother Winner) were placed inside the billboard and given tasks. All tasks were broadcasted LIVE to 3 online channels. The audience supported the contenders using only YP digital interfaces. 15 webisodes were created. Endemol, the leading entertainment company in the world, has bought the Reality Billboard Format for international distribution.