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adidas World Cup 2010 Visual Language
On June 11th, 2010 a was placed on the center circle of the pitch in City Stadium,
Johannesburg, and for the first time ever on African soil a FIFA World Cup kicked off.
Our challenge was clear: create a unique and powerful design language for adidas football in
the build up to this historic event across all disciplines. One that fulfils diverse needs yet is
focused in its message. At the heart of this language is the Unity Logo.
Football has always meant team to adidas. Quite simply, it's the soul of how adidas thinks
and believes football is and should be about.
This is the message we were asked to share with the globe from June 2009 through to July
2010:that when eleven come together as one, magic happens and the world becomes inspired.




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