Tomorrow Awards - adidas World Cup 2010 Visual Language

Entry submitted by

by 180 Amsterdam

Website: www.180amsterdam.com
Country: the Netherlands

About Entry

Credits:
Client: - Adidas AG
Global Communications Manager - Andrew Lux
VP Global Corporate Design and Events - Kadie Casey
Global Project Lead 2010 FIFA World CupTM- Paul Seline
Design Director Sport Performance - Tomas Weege

Creative Credits – Visual Language Design at 180 Amsterdam:
Design Director – Julian Wade
Designers – Julian Wade, Kay Schalker, Janneke van Oorschot (senior designer - adidas)
Writer – Julian Wade
Design and Retail Manager - Piers Bebbington
Print Producer - David Corfield / Marlon Lee
Studio Manager – Steve Voyce
Programer – Daniel Kaminski
Producer – Joe Togneri

Custom Typography – Developed by:
180 Amsterdam\Detail: Yomar Augusto / Alan Von Luztau - Typographers
adidas AG: Jurgen Rank – Senior Designer

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adidas World Cup 2010 Visual Language

On June 11th, 2010 a was placed on the center circle of the pitch in City Stadium,
Johannesburg, and for the first time ever on African soil a FIFA World Cup kicked off.
Our challenge was clear: create a unique and powerful design language for adidas football in
the build up to this historic event across all disciplines. One that fulfils diverse needs yet is
focused in its message. At the heart of this language is the Unity Logo.
Football has always meant team to adidas. Quite simply, it's the soul of how adidas thinks
and believes football is and should be about.
This is the message we were asked to share with the globe from June 2009 through to July
2010:that when eleven come together as one, magic happens and the world becomes inspired.